Magenta Consultoría is a social consultancy located in Gijón, the main administrative town in the Principality of Asturias (Spain). We are specialised on several fields related to the social, and educational sector. In this sense, we have been working for more than 14 years on the development of employability programmes mainly aimed to promote the entrepreneurship and access to the labour market of youngsters from rural areas. Apart from developing our own programmes and projects, we also work for approximately 30 regional municipalities fostering the territorial promotion through this entrepreneurship/employment programmes.
Because of its geographical and natural composition, Asturias, is mainly a rural region; we are used to work with youngsters from rural areas who have much more obstacles to get into the active life and who should identify and take advantage of the potential of their context. We mainly promote their access to the labour market and self-employment according to the potential of rural areas from a sustainable point of view and, in this regard, we mainly promote the sustainable tourism sector. For it, our programmes are based on the importance of proving youngsters not only basic knowledge about this sector, but also competences on other essential skills such as digital, social abilities, marketing, etc.
We have already developed 2 European Projects in this sense. We have managed a youth exchange, “Green Trip”, for an NGO and a training course for youth workers, AgroYouth Camp, for Agroalimentary Cooperatives from Asturias. Both were focused on the promotion of employment, self-employment and an active citizenship among rural youth. In both cases, we were also the organisation which prepared, implemented and evaluated the Project thanks to our experience.
Finally, we should point out that we are members of the Association of Youth Entrepreneurs from Asturias (our region) that support youth entrepreneurship and has its own co-working space.